In 2017 Roger Federer writes history, and we have been writing it with him. We create the global advertisements for Wilson to celebrate the eighth Wimbledon title of the Swiss, who is now indisputably the GOAT, the Greatest of all Time. He plays his best tennis and crowns his fabulous career with his 19th Grand Slam title. Without losing a single set. We bow down before the great Roger Federer, who thrilled and inspired our team on and off the tennis court as part of our collaboration with Wilson. And we’re employing a motif for Wilson that pays tribute to its record winner and simply and movingly expresses what tennis is: the most beautiful sport in the world.