IP / WebTV
Whether it is Web TV or IP TV one thing is obvious. Traditional viewing pattern are changing. The generation 20:15 hrs is a thing of the past. Second screen and asynchronous media are on the rise. This means a big challenge for all brands. How to reach potential clients when classical media are becoming less important? How to implement a second screen proposal and how do contents and proposals have to change? We will be pleased to present examples to you and work out a collective and exciting IP / Web TV strategy.
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