Don’t think as expected
With the uncontaminated retail design for Wilson we are changing the way the products are presented in the retail space both offline and online.
The connection of the iconic Wilson players with their designated racket franchises is a core asset we wanted to leverage. So we have developed the so called „magic wall“ as a central piece in almost every execution.
On the other hand we are using an Omni Channel approach including Digital Signage to give the consumers the best experience possible with Wilsons products and philosophy: Tennis ist he most beautiful sport in the world!