With its own webside, facebook-presence and ads we start the campaign „young professionals“ for our client Touristik Vertriebsgesellschaft (TVG). At the same time the media partner Travel One issues a cover story dealing with the funding programme – accompanied by advertisement in the printed edition as well as online. The matching photographic material was taken during a photo shooting in a representative sonnenklar travel agency in Kaarst.
Young talents are a main focus for the TVG: for the winning franchise formula “the travel agency of the future” TVG is looking for young travel agents looking forward to being self-employed. To make this big step a little bit easier for the junior staff the TVG is allocating ready to use agencies in top locations – including advanced technologies and award winning furniture and communication concept. Training courses and support with business related topics as well as possible financing models ease the start.
The Germany-wide campaign is kicked off with five locations: Dachau, Langenfeld, Berlin-Biesdorf and Kirchheim. Interested parties can apply up to November 30th, the most promising ones are invited to the FTI headquarter on December 12th.
The franchise concept with its multi-channel marketing is the skillful combination between the online and offline world and is therefore ideal for modern and committed tourism professionals. The TV channel sonnenklar ensures additional brand awareness and offers franchisees the option to present themselves.