The Beefer: 800 degrees Celsius – the heat is rising at the Nelson Artz Group

The perfect grill for the perfect steak – this and nothing less was the vision of the Beefer founders Frank Hecker, Frantz Konzen and Marc Kirwald in 2011. A true success story of three friends who went out to revolutionize the barbecue market. And a happy one as well because in the fifth year the Beefer is set amongst celebrity chefs and gourmets.

At 800 degrees Celsius not only meat can be excellently prepared but also tuna, mussels or desserts. “to beef” became an established expression by now. The fan base is growing constantly meanwhile a Beefer recipe book has been released.

As of now we will be the agency supporting the Beefer Grillgeräte GmbH. The focus of the cooperation will be on the overall presentation of the brand, the further growth and the internationalization.

We are extremely excited about the hot autumn. It´s getting hot in here…

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Promotion-Tour: FTI trailer advertises new Eurowings flight connection into Oman

For the Munich based tourism company FTI we organise a promotion tour around Cologne and the Ruhr District.

Starting November 2016 Eurowings is flying from Cologne/Bonn to Salalah, Oman. In as little as 7 hours an Airbus A330 is flying you to dream beaches and top-class luxury resorts.

With a promotion trailer that has been solely purchased for this event series by FTI and TVG (Touristik Vertriebs Gesellschaft) we will tour throughout North Rhine Westphalia as of mid-September. We organise the promotion tour including the selection of cities and locations, personal- and route planning as well as approval procedures. Additional tasks include the entire eye-catching labelling as well as the planning and implementation of the interior design of the 10 meter long trailer. The highlight: inside the trailer you can discover a fully functional mobile travel agency with all technical features of a travel agency including digital signage.

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Roger Federer at the point of sale: launch of the Wilson Pro Staff RF97 Autograph

With its own POS-package we are positioning the new Wilson racket ­ co-designed by Roger Federer throughout Europe. From the conception and layout right through to production ­ for its implementation we deliver displays, window stickers and posters to the shops. And the Pro Staff RF97 Autograph is truly something very special. As the racket clearly carries Roger Federers¹ signature. Not only because of his autograph on the racket but figuratively through the elegant, reserved design including subtle details. The racket is kept in two shades of black, one matt, the other one glossy. Additionally laser engraved text in silver and a small portrait of the Swiss. With this racket Wilson is setting new standards in the success story of the Pro Staff Series with its more than 30 year tradition.

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Federer POS Display Wilson Nelson Artz Group

Shopfitting in Dietfurt – the second video for TVG´s young professionals

We install about 25 travel agencies per year with our brand “popstarsss”. This also includes the “young professionals” agency in Dietfurt. For our ongoing campaign we have recorded how fast the set up takes place. At eight o`clock sharp the truck with the entire furniture delivery is waiting in front of the door. As we are delivering most our modules pre-assembled, things move very quickly once everything is unloaded. Thanks to an experienced team of shopfitters and technical partners the agency is fully equipped within a few hours. Thereby we equip our furniture with multimedia systems. Via digital signage clients are able to watch tailored offers as well as the television channel sonnenklar.TV on these screens.
In our video which we produced at the end of May in Dietfurt, Louisa Englmeier, equal partner of Eva-Maria Matthes in TVG´s second “young professional” travel agency gets a chance to speak:

Within a soft opening phase that is due to start shortly after the installation the two young ladies will start their business operation. We will attend the official opening ceremony at the end of June and take some pictures for you – so stay tuned!

TVG young professionals – young entrepreneurs are opening up travel agencies

Our campaign for young entrepreneurs of our client TVG bears its first fruit – the first two sonnenklar.TV “young professionals” travel agencies are opening their doors in Berlin Biesdorf and Dietfurt in May and June. We accompany both agencies from the start, so to speak from the shell to the modification all the way to setting up the furniture including the installation of the technique. Certainly we also ensure the publicity support. We therefore follow both franchisees on their way to self-employment with a camera crew. You can watch the first video online under:

Here Eva-Maria Matthes, who was awarded with the contract for her own, fully equipped agency by TVG, introduces herself. As part of the “lease franchise” TVG is covering the complete prefinancing as well as the rent for the first twelve months. On board with her is her equal partner Louisa Englmeier. The video introducing her as well as the installation of the agency is also already recorded.

Event and Promotion series for Wilson – A review of the Burn Challenge 2015

For our client Wilson we developed the Burn Challenge a tennis event and promotion series with events on all continents. The specially adapted Wilson event container is attraction as well as contact point at the top events of the series like the Orange Bowl in Key Biscayne and Miami. Our task: the development of the Wilson Burn Challenge competition including its evaluation tool, the production and global distribution of all event material including the event container, flight cases, music system, banners, tents and displays as well as the creation of the homepage.

In 2016 Wilson, in cooperation with us, will start the World Demo Tour with even more events and its own app.


Commercial for sonnenklar.TV travel agencies

Take one  – Action

„Did you know that we are also there for you with no screen between us?“ This is the opening sentence by moderator Michael “Goofy” Förster in the TV-spot to introduce the travel agencies. He takes the audience to the travel agency, shows them the modern features and points out the personal consultation on-site. Only four weeks after the initial idea sketch the 30 seconds spot is recorded and is broadcasted on the popular television station four times daily. A cinema version has been edited as well. When it comes to marketing for their franchisees the TVG takes the lead once again. And we are happy to help with words and deeds the FTI daughter from Munich with content and camera as well.

TVG campaign for young entrepreneurs

With its own webside, facebook-presence and ads we start the campaign „young professionals“ for our client Touristik Vertriebsgesellschaft (TVG). At the same time the media partner Travel One issues a cover story dealing with the funding programme – accompanied by advertisement in the printed edition as well as online. The matching photographic material was taken during a photo shooting in a representative sonnenklar travel agency in Kaarst.

TVG_YP_Webbanner_300x250_TO_01     TVG_YP_Webbanner_300x250_TO_02

Young talents are a main focus for the TVG: for the winning franchise formula “the travel agency of the future” TVG is looking for young travel agents looking forward to being self-employed. To make this big step a little bit easier for the junior staff the TVG is allocating ready to use agencies in top locations – including advanced technologies and award winning furniture and communication concept. Training courses and support with business related topics as well as possible financing models ease the start.

The Germany-wide campaign is kicked off with five locations: Dachau, Langenfeld, Berlin-Biesdorf and Kirchheim. Interested parties can apply up to November 30th, the most promising ones are invited to the FTI headquarter on December 12th.

The franchise concept with its multi-channel marketing is the skillful combination between the online and offline world and is therefore ideal for modern and committed tourism professionals. The TV channel sonnenklar ensures additional brand awareness and offers franchisees the option to present themselves.

Support for IT Startup

Since its foundation in 2012, we support LeanIX in the area of graphic design, exhibitions and advertising materials. The young start-up from Bonn is offering clients the opportunity of displaying their complex IT-landscapes as well as optimizing analysis and planning. As part of this year´s expansion the focus was on two big trade fairs – the “Gartner Enterprise Architecture Summit” in London and the “Gartner EAM Summit USA” in Grapevine, Texas. In addition to the booth concept we also produced brochures, postcards, posters as well as give-aways.

Hold your barbecue fork, get set, go: with its fancy video Weber is inviting you to join their spring festival.

In the middle of March the grilling season starts: all fans are invited to visit their local premium retailer to discover Weber´s innovations 2015 even before the start of spring. Everything can be touched, tried and enjoyed. And another highlight awaits you in their online live stream: join starred chef Johann Lafer and his prominent guests and cook an exclusive four course menu from home. The video to the announcement on the POS and online was produced by us  in collaboration with the Baermedia Group – with parallaxeffects and animated pictures thanks to the puppet-tool.

Burn! Video shooting in sunny California


It´s not only the sun which is burning in Palm Desert, it is also the place where we stage the Burn Challenge for our client Wilson. On the edge of the WTA tournament in Indian Wells dashing takes and interviews were recorded for this global event. The two round of sixteen opponents Kei Nishikori und Feliciano López are joined by Simona Halep und Juan Martin del Potro. Young professionals are representing themselves in front of the camera and show if they are the best baseliners.


You would like a vacation with your cocktail? No problem in the Tagesbar in Saarlouis.

Sonnenklar eröffnet in Tagesbar in Saarlouis

A groundbreaking concept enhances the historic district of Saarlouis: the Tagesbar offers Mediterranean cuisine, coffee, cocktails and selected wines – and the Sonnenklar travel agency of franchisee Timo Brassat. Here clients are counselled in a casual atmosphere and vacations are booked relaxed. This is already the second Sonnenklar office for franchisee Brassat. Since 2013 the travel professional is successfully working in the Thalia branch in Saarbrücken also a shop in shop concept of the Munich based FTI daughter TVG. The furnishing and installation of both mentioned travel agencies was accomplished by us.

Australian Open: Kick-off for Wilson Demo Tour



The tennis air is vibrating on Melbournes Fed Square where the Australian Open are being broadcasted live and where many activities around the first big tournament of 2015 are taking place. Obviously this is the place for the Wilson container. This is where the big Demo Tour 2015 kicks off.
Whether baseliner, offender or allcourter – the right racket for all player ID’s is on board.
What is the Burn challenge all about?
We will get back to this a little later.

Wilson Global Demo Tour

Here we go! The Australian Open mark the official start of our Global Demo Tour 2015 for Wilson. What’s inside the container? We will reveal tomorrow. Good night Melbourne.

Wilson global: great events cast their shadows before.

A new and exciting project for our client Wilson lies ahead of us. We are fired up by the challenge, no we are literally on fire…
How? What? Where? More details to follow! Just as much as this we will kick off at the Australian Open in Melbourne in January.

Touristik in “BuchMarkt”

One of the stars in the popstarsss-sky: the travel agency of the future. “Pointing the way ahead for the whole branch” as it says in the latest BuchMarkt. What´s it all about? Just read through the terrific article which gives information about the successful concept. Meanwhile we take care of the furniture for the next installations.



Enjoy your life! KETTLER catchy!

The long-established company’s birthday campaign kicks off with the new tagline “Enjoy your life”. Featuring a specifically composed song and video we show how multifarious KETTLER enhances our life for the past 65 years. The catchy tagline is the icing on the cake of the successful umbrella brand strategy – a project closure to clap along! Enjoy!

Straight from the recording studio – Making of the KETTLER-song


What is the composers opinion on “Enjoy your life”, what crosses the singers mind when she thinks about KETTLER? Come to know the answers by watching the making of the new KETTLER-song – the acoustic cherry on the cake of this multi-annual project. It comes with high spirits for free or like Thomas says: “ everybody can take a piece of sun along”. On this note – stay tuned.


Happy Birthday Kettler – Successful umbrella brand strategy



Not only the Federal Republic of Germany is turning 65, since 1949 Kettler delights us with their leisure products. Whether it is the exercise machine, lawn chair, aluminum bike or the Kettcar – everybody knows the products from the Sauerland. The Nelson Artz Group looks after the corporate branding of all divisions since 2012. Back to the roots – all four profit center are showcasing themselves among the familiar colorful logo and with a stringent corporate design. By handing over the brand-new brandbook the project has come to a successful conclusion.

Welcome Onboard, Euronet Worldwide

Tailor-made solutions for financial institutions, mobile phone service provider and retailer – this is what Euronet Worlwide represents. This includes epay with its product range of prepaid- and gift cards or payment solutions for lotteries and transportation systems. We assist our new client with the visualization of presentations or with naming and layouts for new card solutions. Sounds exiting? It truly is!

Happy in the new stacking armchair Happy – Photo shoot making of

Happy in the new stacking armchair Happy – Photo shoot making of

As part of the photo shoot for the division KETTLER-garden furniture a football theme was a must in the year of the World Cup. Suitable for a private viewing in the distinct garden, the new stacking armchair Happy spreads high spirits with its fresh colors. Our video shows how the photos of this summer fairy tale on the terrace developed.

Behind the scenes – Making of-Video of TWE Photoshooting

How are the photos for a Tennis Warehouse Europe catalogue taken? The video delivers you an insight into an exciting day on the tennis court. Hat stand and cardboard box, powder puff and foundation, sunbounce and equipment cart, thereto models playing tennis and nice customers, that’s just a choice of ingredients for a successful shooting.

Tennis Warehouse Europe – a new look building

The new distribution centre of Tennis Warehouse – the leading company in the tennis mail order sector and official partner of the ATP Tour and WTA Tour is located in Schutterwald, some 4 km from Offenburg. Due to the fact that, as everyone knows, the first impression counts, we have redesigned the facade of the company’s headquarters. In this way the new residents of Baden-Württemberg have already put in a grand slam ‘appearance’.

KETTLER Herlag at the Kind + Jugend (Child and youth exhibition), Cologne, 11.09.-14.09.2014


Herlag is the successful child furniture brand offered by KETTLER. In addition to children’s rooms, desks and high chairs we also put the spotlight on sporting equipment, tricycles, Kettcars, scooters and much more at the “Kind + Jugend” exhibition. The leading international fair is one of the most important industry meeting points in the world. In addition to a convincing stand concept the NA Group also supplies layouts for banners, provides support with flyers and is also responsible for the stand decoration.

KETTLER at the spoga trade fair, Cologne, 31.08.-02.09.2014


In the late summer Cologne is in full bloom. And for the third time in succession we shall ensure the successful presentation of the KETTLER lawn and garden furniture with a stand concept and banner layout at this year’s spogo, the world exhibition for new impulses in the garden industry.

Dressurstudien (Dressage studies) Issue 3/2014


“From the start to the next easy steps – the jump from A to L” forms the focus of the edition of the magazine for the initial and further training of rider and horse. As always we assume responsibility for the layout and typesetting of Dressurstudien.

Hot, hotter, Weber – screen wall for the world’s first flagship store


Berlin city centre in May has become even hotter. The barbecue specialists of Weben-Stephen are opening the world’s first Weber Concept Store. And we also help to ensure the entire range is palatable for barbecue fans: “Our” screen wall with 4 screens can be controlled with “our” tablets and “our” app and thus brings the world of Weber closer to customers.

Second round – new edition of the Tennis Warehouse Europe catalogue


Following the success of the first catalogue we are already in the process of producing the second one in 2014 – we have progressed to the next round with new products and new images but with a tried and tested concept including the production of the 80 + 4 page brochures.

Everything on film: New images for all fields – KETTLER photoshooting


This year’s umbrella brand shooting for KETTLER involves more than 130 sets from the sports, lawn and garden furniture, bike and games and child sectors. We intend to put the spotlight on products for 2015 professionally and with a uniform imagery. We are responsible for the entire organisation, processing and support – ranging from the coordination of all the parties involved such as the photo team, models, styling and make-up to the location scouting and extending to the catering on site. Here we permanently focus on the weather app for three of the four profit centres as we can only produce great pictures if the weather God is on our side.

The 80th Reisebüro der Zukunft (Travel agency of the future): sonnenklar opened in Grimma

An additional milestone in the success story of the DRDZ has been reached: We have reached no. 80 on behalf of, and with the assistance of, the Touristik Vertriebsgesellschaft (Tourism Sales Company) TVG with the installation of a sonnenklar travel agency in the Saxon town of Grimmer. And we will have our work cut out in the next few weeks and months too. Additional franchisees are in the starting blocks to get set and go with the travel agency of the future.

KETTLER at the EUROBIKE trade fair, Friedrichshafen, 27 August until 30 August 2014


We are now designing the trade fair stand including banner layouts for the bike sector for the second time. The leading trade fair also registered record figures once again in 2014. KETTLER presents the innovations from the e-bike, trekking bike, city, lifestyle and kids sectors.

Wilson Europe Softgoods 2015

Druck des Europakatalogs


Layout, production, logistics and distribution to 17 countries – we produce Wilson’s Softgoods catalogue in various languages. And the tennis world in the EMEA region can look forward to a new sportswear collection for 2015.

PVD – Prepaid Verband Deutschland (Prepaid Association Germany) launches homepage

Following the development of its logo the PVD- the association representing the interests of the prepaid industry in Germany – has also put its faith in our online expertise. The NA-Group is responsible for the design and implementation of the association’s homepage.

Dealers’ app for KETTLER lawn and garden furniture

From the idea to the design extending to its implementation – we score highly with an app as a classic extension to the shop shelves. This means that the dealers can show their customer the full range of KETTLER’s lawn and garden furniture: Which lines are available in which colours with which covers, which tables go with them, or which umbrellas etc. They can be ordered quickly in line with the customer’s needs and are thus unbeatable in terms of your shop floor space profitability.


New home page for Hecken & Salz tax consultancy firm

The tax consultants and auditors have been working in the German Rhineland for 50 years and have offices in Cologne, Bad Honnef and Neustadt/Wied. They now offer an online insight into their comprehensive range of services – that were placed online by us in the form of the layout, implementation and programming.


Always up to date – further development of the Weber app

We update the app of our client Weber-Stephans to ensure traders and customers are always kept up to date with the latest news and developments. For instance the “smoke” feature will be designed more extensively and the entire app will also be available as a Windows version.

First! We make an impression for Tennis Warehouse Europe

We have finished it – the first catalogue for Tennis Warehouse Europe has now been printed. We have convinced the global market leader in the tennis mail order sector with our strong print concept. In addition to the layout, typesetting and printing we are also active in supplying images. We realise a photo shooting session with models playing tennis who we cast ourselves or tennis players who model for us whilst skillfully presenting rackets, sportswear and shoes.

KETTLER Sport at the ISPO trade fair, Munich, 26 January until 29 January 2014

More than 80,000 professional visitors from 110 countries have ensured the ISPO Munich has set new records. We develop, design and realise the trade fair stand for KETTLER Sport – one of the highlights is a large video wall with 18 screens.

Rollout of the POS KETTLER lawn and garden furniture

KETTLER presents its lawn and garden furniture to the specialist dealers with a green floor and our Chamäleon Easy Fit/System P2 POS-System. We also take care of the entire processing including the planning, organisation, coordination and assembly on site for 130 dealers.

Weber-Stephen app for premium barbecues

Our app with a column we developed ourselves provides new hot business deals for the dealers of Weber-Stephens: We roll the digital POS tool out at 160 sites and then promote its sale there. Dealers and consumer will find everything in the app to do with the subject of barbecuing and the popular premium appliances – be they wood, gas or electrical versions.

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